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SCORE A TOUCHDOWN WITH YOUR SMALL BUSINESS
Drawing on his experience as a top entrepreneur, and displaying
the energy and grit that saw him through dozens of professional ups
and downs, Football Hall of Famer Fran Tarkenton presents
field-tested guidelines that anyone starting a business will value.
Offering inspiration, insight, and practical know-how, he shows you
how to:
* Build victories and knowledge upon mistakes and failures
* Take wise risks without gambling
* Create value in personal and professional life by building
trusting relationships
* Think like "All-Star Outside-the-Box" thinkers, such as his
friends Ted Turner and the late Sam Walton
* Choose heroes and develop "magnificent obsessions"
* Practice leadership and employ teamwork to accomplish all your
goals
* And much more
Distinguished by Tarkenton's finely tuned business acumen, "What
Losing Taught Me About Winning" gives you all the guidance you need
to make the most of your entrepreneurial ventures, whether you're
just starting out or facing new challenges.
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